| Placement, Moderation, and Integration
By: Vanessa, Editorial Manager Knowing where and how to use keywords can help you focus your article topic as well as increase your searchability, but understanding keyword usage can be tricky. Keyword usage is a little like cholesterol. Good cholesterol will help ensure your health and quality of life, whereas too much bad cholesterol will build up and wreak all kinds of havoc on your health. Good keyword usage will help increase your exposure, whereas excessive keyword usage will build up and wreak all kinds of havoc on your credibility and potentially lower your ability to be seen. It's all about finding balance: a healthy article diet of original, informative content, knowing which bad keyword practices will wreak havoc, and integrating good keyword strategies into your efforts. Let's say you're a cardiologist who wants to educate readers on cholesterol and heart disease prevention. You do a little keyword research and find the phrase "what is cholesterol" has an incredible search rate, but fairly moderate competition. Instead of jamming the phrase in the middle of the sentence and bolding it, why not consider the following strategies that are more worthy of your credibility? - Smart Keyword Placement: When used smartly, your keywords should not stand out in your article. A smart method is to integrate your keywords in the beginning of your article's title and even incorporate the keywords into relevant sub-headers that organize your articles.
- Smart Keyword Moderation: Like bad cholesterol, it's okay to use keywords in small doses. Eating a fried doughnut on occasion isn't going to throw your bad cholesterol off the charts, but eating too many doughnuts can cause ill effects. Limit your keyword usage to 1 keyword for every 100 words. So a 400 word article might have a keyword naturally integrated every 100 words.
- Smart Keyword Integration: While writing, you will unconsciously provide natural keywords. Search engines are getting faster and smarter about separating the wheat from the chaff (i.e., the quality content from the worthless) and they reward quality, informative content with natural keyword integration.
Here is an example of unhealthy keyword placement, moderation, and integration: Cholesterol has a bad reputation, but in truth not all cholesterol is bad for your health. If you're asking yourself what is cholesterol? Let us explore what is cholesterol together. In fact there are two types: good cholesterol and bad cholesterol. Cholesterol is found in organic tissue, including your blood, and is transported by carriers in the blood called lipoproteins. That's what is cholesterol. Bad cholesterol, otherwise known as low-density lipoprotein ... This is a one way ticket to a poor user experience and poor strategies like this are not worthy of your credibility. Here's the same content, but with smarter keyword placement, moderation, and much smoother, more natural integration: Cholesterol has a bad reputation, but in truth not all cholesterol is bad for your health. In fact there are two types: good cholesterol and bad cholesterol. Let's take a closer look:
Cholesterol is found in organic tissue, including your blood, and is transported by carriers in the blood called lipoproteins. Bad cholesterol, otherwise known as low-density lipoprotein ...
To discover more information on keyword practices that wreaks havoc on the health of your articles and your credibility: click here. Balanced with quality, original content, smart keyword strategies can keep your articles healthy and improve your searchability. Just remember to be smart about it; don't let keywords become the end-all-be-all of your efforts and damage your credibility. As always: Let quality be your guide. Have a question or a suggestion? Visit this post online to jump into the discussion! | 
To Your Article Writing Success & Passion!
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